Tuesday, November 30, 2021
HomePositive Living'What's Your Culture?': Yamaha MIO and STAIL.PH Explore Millennial Culture

‘What’s Your Culture?’: Yamaha MIO and STAIL.PH Explore Millennial Culture

A symbol for innovation, quality, and authenticity, the MIO culture is one that does not follow trends and celebrates the rider's individuality.

When asked “what’s your culture”, it makes one think of the traits that make them unique and above others. “Culture” refers to a group or community which shares common experiences that shape the way its members understand the world.

And if there’s one thing that would define the Millennials and Gen-Zs, it’s how they thrived in their diversity and identity. Ironically, this belief and tolerance of each one’s uniqueness is what united this generation.

This is what Yamaha and STAIL.PH explore for the latter’s November cover. Banking on the need for easy mobility in the new normal, they dared to ask “what’s your culture?” (Read: Biking 101: Traffic Rules and Etiquette for New Bikers)

‘I am MIO’

whats-your-culture-yamaha-mio-and-stail-ph-explore-millennial-culture
Photos from Jay Mendiola/STAIL.PH

As the world shifts to the new normal, people are looking for new modes of convenient transportation. With heavy traffic–even amid various forms of community quarantines–a motorcycle is a good choice of transportation.

But of course, every big purchase is an investment and this generation is known to invest according to what suits their personality and identity. And in this day and age, motorcycles have become a culture.

Take Yamaha MIO. A symbol for innovation, quality, and authenticity, the MIO culture is one that does not follow trends and celebrates the rider’s individuality. The motorcycle has broken the boundaries of the motorcycle culture. (Read: Are Motorcycle Barriers Actually Safe and Effective?)

Boasting of innovative and technological advantages, MIO has ingrained itself in the Filipino culture. From its color schemes to dependable machinery, MIO will never let you down as it continues to redefine the culture of riding.

So, what are you waiting for? Own your culture. Own a MIO.

 

 

 

 

Most Recent

FOLLOW US!