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San Miguel to Build Hubs Where Farmers Can Sell Produce Free of Charge

The multinational company is expanding its "Better World" initiative by helping farmers affected by the pandemic.

Multinational conglomerate company San Miguel Corporation is taking a step further into helping various sectors in the country. They have previously set up a feeding center and food bank in Manila and now, they are looking to expand their Better World sustainability project.

This time, the expansion will be for local farmers in Luzon who sell fresh produce to various markets. Their aim is to help farmers sell their goods at the right price without having to pay large fees to middlemen and traders.

“The lockdown and restrictions in mobility have been especially hard on farmers. They’re unable to market their produce,” said San Miguel President Ramon Ang. He adds that because of the pandemic and quarantine, it has become difficult for farmers to transport their produce and some have even been forced to throw away their harvest because they have no means of bringing it to the market. (Read: This Group of Women Brings Cordillera Produce to the Metro Amid Pandemic)

Most restaurants are also closed, which is why there is a limited number of customers who are purchasing products from local farmers.

Introducing Better World UP, San Miguel Corporation’s third sustainable community center—this time, in support of local…

Posted by San Miguel Corporation on Monday, July 20, 2020


Better World UP

To do this, San Miguel will establish a hub where farmers can sell their fresh produce without extra fees. The hub will be constructed at an SMC property in UP Village, Diliman, Quezon City, and will be called “Better World UP.”

Better World is a partnership with Rural Rising PH, a social enterprise that aims to help “harness the potential of the countryside and foster rural prosperity through agri-entrepreneurship.”

Rural Rising PH and SMC are looking forward to developing programs that would teach farming skills and cottage industries to those who are interested. (Read: Gardening in the City? Here Are Some Tips From an Expert!)

San Miguel to Build Hubs Where Farmers Can Sell Produce Free of Charge - image better-world-up2 on
San Miguel Corp. President Ramon Ang (left) and Manila Mayor Francisco “Isko” Domagoso, both born and raised in Tondo, pose with the “Batang Tondo Ako” wall of the Better World Tondo community food bank in Tondo, Manila, on Sept. 18, 2019. (Photo from Enrique Agcaoili / The Manila Times)

The Better World initiative started in 2019 with “Better World Tondo,” where the conglomerate established a hub for its food relief efforts. San Miguel president Ang was born and raised in Tondo. (Read: How a Slight Change in Your Diet Can Help Fight Climate Change)


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