With the spread of the COVID-19 pandemic around the world, it can be easy to let negative thoughts and feelings creep in. That’s why in these times of darkness, it’s important for us to help one another remain positive and hopeful for better days.
With that in mind, the country’s corporate giants have united for the first time in a heartwarming video campaign that aims to bring positivity and light among Filipinos amid pandemic. (Read: Robredo to Launch Apprenticeship Program for Out of School Youth)
Over the weekend, the YouTube channel Tourism Philippines shared a video campaign entitled, Ingat Angat Tayong Lahat, which features rival companies like Coca-Cola and Pepsi, McDonald’s and Jollibee, Metrobank and BDO, SM and Robinsons, Food Panda and Angkas, and Petron and Shell. In the video, these corporations are seen working hand-in-hand to send a message of hope to Filipinos amid the health crisis.
“Aangat tayo muli dahil may isang bagay na hindi kayang kunin ng COVID sa atin: Ito ang pagiging matibay at determinado,” the video reiterates. “Tayo ang lahing hindi natitinag ng bagyo, lindol, baha at pagsabog ng bulkan. Paulit-ulit bumabangon ilang beses man gulpinhin ng sakuna kaya aangat tayong muli. Kakayanin natin muli ito.“
Ingat Angat Tayong Lahat
The Ingat Angat Tayong Lahat campaign is an initiative to support Taskforce T3 (Test, Trace, Treat), an initiative that was put together in April 2020 to work closely with the Department of Health (DOH), the National Task Force against COVID-19, and the Inter-Agency Task Force on the Management of Emerging Infectious Diseases (IATF-EID).
“The private sector has found a new front where we can be supportive of the fight against COVID, and that is in restoring the confidence of our citizens that we can all resume our lives and livelihoods, so long as we strictly follow the minimum health standards recommended by health experts,” says Jaime Augusto Zobel de Ayala, CEO of Ayala Corporation, and a founding partner of TaskForce T3.
Watch the YouTube Video Below: