Swedish furniture giant IKEA is hosting its first-ever 24-hour virtual event dubbed IKEA Festival, which started on September 16 at 2 p.m. It showcases a home tour and live musical performances that can be accessed online and via live streams without any fee or registration.
The IKEA Festival is taking place in over 100 homes in more than 50 markets globally. It features artists, DJs, creators, designers, chefs, and other talents worldwide who turned their own homes, living rooms, kitchens, bedrooms, and backyards into virtual stages for live performances and discussions.
Another highlight of the festival is the different room settings “reflecting what people say is most important to them in their homes today,” such as family, friends, music, food, and discussions on current topics. (Read: Finally! Ikea shares the secret recipe for their *famous* meatballs)
So what else can you expect during the 24-hour festival? Read on!
Fantastic Home Studios
Watch artists and DJs perform intimate concerts from their homes and studios! You can visit My Home Turf to enjoy performances, as well as city and neighborhood tours from MØ, Kanis, Niki, and Masego. Other headliners include Kaytranada, Virgil Abloh, and The Scott Family.
For party-goers who want to jive on club music, join the in-home DJ Relays from Kaytranada, Loraine James, Zuli, and more. Enjoy a lot of performances straight from artist’s homes at Home Concerts as they share their music and showcase their talents to the world.
Home tour and makeover
Customers and celebrities like Ilse Crawford share what’s inside their homes at Home Visits, where you can get a glimpse of their interiors and home appliances. Through Home Makeovers, visitors can also get some ideas and inspiration in creating better storage in their homes and more cooking-friendly kitchens in fun ways using vibrant accessories.
Designers, including current and former IKEA collaborators, talked about tips for doing a home makeover while creating their work in their own unique spaces. If you are planning to buy new furniture, you should visit the Shopping With. Several personalities share their insights and tips in buying furniture, kitchenware, and other home decors. (Read: WATCH: 5 Home Improvement Tips and Tricks From Slater Young)
Listen to meaningful discussions about the joys and challenges in the kitchen as IKEA co-workers sit with Kassia Meador, Christer Fuglesang, and Renata Chlumska at Kitchen Talks.
Meanwhile, learn healthy, planet-friendly, and no-waste recipes when you visit Home Cooking. Chefs all over the world, namely Pasta Queen, Paul Svensson, Flynn McGarry, among others, experiment with their old and new favorite dishes in their own kitchens. You can experience cook-offs and challenges in this room as well!
Interesting IKEA discoveries
For a more educational and exciting discussion, go back in time and explore the IKEA Museum, where you can witness the history of IKEA, challenges, achievements, happy memories, and everything that shaped it over the decades.
There is also IKEA News for visitors who want to get more informed about IKEA and meet its workers and collaborators in-store, office, at the factory, and in the studio, including former collaboration partner Virgil Abloh. (Read: 3 Easy Steps to Restore Flooded Furniture and Appliances)
Aside from the IKEA Festival, IKEA put up a billboard featuring more than 1,000 Filipino families along Edsa Magallanes. It is a collage of the many lives at home stories of Filipinos shared with IKEA in June.
And if you haven’t heard yet, IKEA launched a pop-up at SM Mall of Asia, which runs from September 16 to 19. Visitors can take a look at sample home set up, furniture, and other home decors and sit on chairs and beds.