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Celebrities Enchong Dee and Ria Atayde inspire a local community to fight plastic pollution

Are you doing your part in showing love and concern for Mother Earth? Take your cue from Filipino celebrities Enchong Dee and Ria Atayde who prove to us that anyone–regardless of status–can do something to help save the planet.

On Sunday, March 17, Enchong and Ria were spotted participating in a plastic pollution cleanup in a coastal area in Baseco, Manila. The activity, led by non-profit marine organization Reef Check Philippines, aims to encourage and educate everyone in the area about how throwing waste in the ocean affects marine life–especially coral reefs.

In a series of Instagram posts, Reef Check Philippines shared how they were inspired by Enchong and Ria’s genuine concern for the environment. “We are inspired by the initiatives of @mr_enchongdee & @ria to do a coastal cleanup to #REturnTheTide in Manila Bay,” the organization wrote in one of its Instagram stories.

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Celebrities Enchong Dee and Ria Atayde inspire a local community to fight plastic pollution - image Reef-Check-Philippines on

It was Enchong and Ria’s personal decision to participate in a community clean up activity. According to another post by Reef Check Philippines, the two celebrities were so eager to inspire positive change in the country, they even went the extra mile by inviting their loved ones to also help out in the cause! “It all started with 2 inspiring individuals. They wanted to make a difference, so one Sunday afternoon, they did. They gathered their family and friends and together took a stand against plastic pollution. And boy, they definitely touched the communities,” the organization wrote.

Enchong Dee, wanting to remind the Baseco community of the real purpose of the cleanup, even encouraged those who were taking photos of him and Ria to focus more on the plastic waste. “In two months, babalik ho kami dito ng mas maraming kaibigan. Ang pakiusap lang ho namin kapag bumabalik ho kami dito, unahin po natin ang paglilinis bago ang picture,” (In two months, Ria and I will be returning with more of our friends helping out. We hope that when we come back, everyone prioritizes cleaning over taking photos), he said.

Ria, seconding Enchong’s reminder, also said, “Nandito po kami para magpulot, hindi po para magpicture,” (We are here to collect litter, not take photos). Looks like she is echoing the call of Pope Francis, who once reminded us that “It is not technology which determines whether or not communication is authentic, but rather the human heart and our capacity to use wisely the means at our disposal.”

Want to help heal the oceans? Visit Reef Check Philippines’ website or follow them on Instagram.



Text by Aizel Dolom. Photos from Reef Check Philippines.

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