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LOOK: Crayola releases 24 new colors to represent different skin tones

They also released a special coloring book where children could use all the colors from the new collection!

The younger generation has been continuously calling for inclusivity in the society. It may be inclusivity when it comes to sizing of clothes to include plus size women in products and advertorials, or a more accepting society when it comes to the LGBTQIA+ community. But ever since our parents’, or even grandparents’, generation, people have been calling for an inclusive society where all people—regardless of their color, gender, or age—are accepted.

Good thing is nowadays, it can be seen that there is an improvement in including people of color (POC) and non-Western ethnicities and races in the society. And now, world-famous art supplies brand Crayola is helping with the cause. (WATCH: Barbie honors strong, independent women in new collection)

Just recently, Crayola released 24 new shades of crayons to represent over 40 global skin tones. The new collection, aptly called “Colors of the World,” was created with former MAC Cosmetics chief chemist Victore Casale, who is now the CEO of MOB Beauty, for shade accuracy. The 24 colors are packed in a box with color references on the side—the colors are also realistically named like deep almond, light rose, and medium golden.

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Photos from PRNewsfoto / Crayola

“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” says Rich Wuerthele, CEO of Crayola. He adds that the company wants to “advance inclusion within creativity” and hopes that it makes an impact on how children express themselves.

The crayons also come in a Walmart-exclusive pack of 32—the 24 Colors of the World shades, four eye colors, and four hair colors. Both packs are available for pre-order at Walmart and its website.

The brand also released a Colors of the World coloring and activity book so children would be able to use all the colors from the new collection! (Read: Hospital launches a COVID-19 coloring book to help explain the disease to children)

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