The COVID-19 pandemic has created a huge upheaval in the entertainment industry, with live shows and tapings have been postponed and rescheduled, if not totally canceled.
In order to survive, some celebrities opted to soldier on and launched their own businesses amid the global health crisis.
Ai-ai Delas Alas
Comedy queen Aiai Delas Alas decided to use her culinary skills and put up her own online bakery, Marina’s Bread and Pastries business last year.
In an interview with GMA Network, Aiai reveals that her business is a family affair, with her husband Gerald Sibayan, sons, and in-laws all contributing to various tasks from mixing the ingredients, kneading the dough, weighing its volume down to polishing and baking.
Their specialty? Ube pandesal, cookies, and cinnamon buns.
Anne Curtis and Solenn Heusaff
Inspired by Solenn Heussaff’s Tili and Anne Curtis’s Dahlia, the two sisters-in-law launched Tili Dahli in June, a sustainable baby wear brand that is made with 100 percent organic cotton.
According to its website, Tili Dahli is “a baby wear brand that is rooted upon the strength of motherhood and inspired by the growth of their children.”
The line’s pieces range from babies to toddlers, even clothing categories from basic essentials and playdates.
A proud plantita, Nadine started selling flower arrangements at Betty Blooms in 2020.
Appearing in a vlog of broadcast journalist Karen Davila, the singer-actress described the brand she helped create with her mother as “something quirky and fun.”
“I was imagining kasi a ’70s hippie girl who loves plants,” Nadine shares.
Actress Neri Naig got into the real estate business in 2020 and started selling parts of her land in Alfonso, Tagaytay. Last year, Neri revealed that she bought a brand new condo unit from her income in online selling.
“More benta pa ng tuyo, beddings, damit, pampaganda, pajamas, suka, accessories, at kung ano pa ang maisipang ibenta,” Neri wrote on her Instagram account.
“Hindi ko ikakahiya yan kung nakakapag-invest naman ng properties. Mas magandang maging wais sa buhay kaysa maging maarte at ikinahihiya ang magbenta-benta! At dapat focus lang sa goal,” she continues.