Crypto, art, and fashion enthusiasts will soon have a platform where they can purchase curated NFTs thanks to Brytehall. Founded by Media Publishares–the publishers of Vogue Singapore, Buro, Esquire, Luxury Guide, and Robb Report–in partnership with VIDY and Binance, Brytehall will carry a refined selection of art, fashion and design concepts, and NFTs for collectors. The curated NFT platform will be launching in the fourth quarter of the year.
Prior to its official launch, Brytehall has already partnered with Vogue Singapore to auction the Vogue Singapore Mystery Box and the September NFT Collection on Binance. The Mystery Box was auctioned starting August 25 and was sold out in just a day. Meanwhile, the September NFT Collection will be auctioned starting September 20. (Read: LOOK: Two Digital-Only Covers Are Part Of Vogue Singapore’s September Issue!)
And it is being backed by a handful of forward-looking venture capital firms, namely Aries Labs, CDI, Crasolum, and Rainbow Group. So who are these firms supporting the launch of Brytehall? Read on to get to know them.
Aries Labs was founded by Aries Wang, who also co-founded Bibox, one of the world’s leading digital asset platforms. According to him, it is a “great honor” to be an equity investor of Brytehall. “With Vogue Singapore contributing top art and fashion IP resources, and Binance and VIDY providing strong crypto community and tech support, I can foresee the great success and huge potential of the platform in the NFT space,” Wang added.
CDI is a venture capital firm founded by veterans in the blockchain and crypto industries. By investing in Brytehall, they hope to “create a leading example for the future of
fashion displays and engagements.” (Read: Celebrate ‘New Beginnings’ With Vogue Singapore’s NFT Mystery Boxes!)
Crasolum Ventures is an “investment enterprise exclusively geared towards advancing the growth of blockchain technology and cryptocurrency.” They have previously been part of the team behind Alethea AI, Star Atlas, and Auroboros. “I envision Brytehall to become an innovative house that empowers humanity’s transition into metaverse living,” says Crasolum Ventures founder, Ada Cyborg.
Rainbow Group leads luxury retail distribution operations in China and has more than 150 points of distribution around mainland China. The firm has been able to forge successful partnerships with Versace, Jimmy Choo, Giorgio Armani, Hugo Boss, Off-White, and Dsquared2. “We strongly believe that Brytehall can facilitate luxury brands to upgrade their user experience in the digital economy, while supporting luxury IP creatives and artists to resolve their trust mechanism via transparent blockchain-based transactions,” says Francis Leong, Managing Director of Rainbow Group and owner of Uni-Profit Investment (Hong Kong) Limited.