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BLACKPINK Set To Attend ‘Dear Earth’ YouTube Event To Promote Environmental Care

Other notable personalities attending the event include former US President Barack Obama and Pope Francis.

On October 23 (US time), YouTube will be holding the YouTube Originals event, Dear Earth. It will be about climate change and raising awareness on how to take care of our environment amid the climate change crisis we are facing now. Notable personalities will be attending the event including former US president Barack Obama, Google/Alphabet CEO Sundar Pichai, Billie Eilish, and Jaden Smith, among others.

And among the guests for this event is global Kpop group BLACKPINK, who is the only Kpop artist in the line up for Dear Earth. They will be speaking and performing at the event, which they hope will inspire the public to take action and prevent this climate crisis from worsening. (Read: New Malaybalay Bishop Vows To Put Environmental Issues At The Center Of His Advocacy)

The Dear Earth event will premiere on October 23, 2PM Pacific Time, or October 24, 5AM Philippine Time. You may already set a reminder for this event here.

Global ambassadors

BLACKPINK receiving a letter from Simon Smith, British ambassador to South Korea, during an event at the British Embassy in Seoul. (Photo from YG Entertainment/The Korea Herald)

Apart from speaking and attending the Dear Earth campaign, BLACKPINK is also serving as the global ambassador for the 26th United Nations Climate Change Conference or COP26, which will be happening from November 1 to 12 in Glasglow. It will be hosted by Italy and the UK.

“Recently, we’ve been hearing more and more news about climate change,” BLACKPINK Jennie said in their video for COP26. “We’re not experts and we’re not fully aware of all the issues, but we do care about our planet, and we do want to learn more,” added BLACKPINK Rosé. (Read: A Prayer for Environmental Protection)

The four-piece girl group from JYP Entertainment has also been appointed by the United Nations (UN) as their Sustainable Development Goals (SDG) Advocate. BLACKPINK is the first Asian artist to be picked for this position.

SDG advocates will “use their considerable spheres of influence to reach new constituencies to act now and keep the promise of the Sustainable Development Goals for people and for the planet,” according to UN Secretary General Antonio Guterres.

BLACKPINK has been appointed by the UN alongside Nobel Peace Laureate Kailash Satyarthi, STEM activist Valentina Muñoz Rabanal, and Microsoft President Brad Smith.

Photo from UN SDG Action Campaign

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