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ASEAN Music Showcase Festival Announces 3-day Virtual Event in September

Here’s a great way to support artists in Southeast Asia who were affected by the pandemic. 

The ASEAN Music Showcase Festival (AMS) is set to return for its second edition with an initiative to keep regional artists stay connected with their fanbase and introduce themselves to new audiences despite the setbacks caused by the COVID-19 pandemic. (Read: ICYMI: Here are some events that were canceled or postponed due to COVID-19)

The festival will be premiered virtually on September 11-12, 2021 via YouTube, featuring performances of different artists across the region. Exciting virtual speed meetings to provide one-on-one networking opportunities between emerging regional musicians and global music industry professionals will be held as a private event on September 13.

Global Music Connection

In an effort to offer an alternative but practical platform that connects global music networks to Southeast Asia, AMS features the seven co-organizing countries, including Indonesia, Malaysia, Philippines, Singapore, Thailand, Cambodia, and Vietnam. 

“Because of the pandemic, many showcase festivals around the world are going online, which means artists don’t need to spend money on travel and accommodation to join—and accordingly, international music professionals and talent buyers need to hop on this virtual online landscape as well—opening the door of opportunity to more export-worthy artists,” AMS co-founder and Director of Educational, Governmental, and Overseas Partnership of Bangkok-based music company Fungjai, Piyapong ‘Py’ Muenprasertdee stated. 

Thailand showcase production at AMS 2020 (Photo from ASEAN Music Showcase Festival (AMS))

He encourages the participating organizers of each country to help regional artists be proactive and put their music in front of potential talent buyers from all over the world instead of waiting for the pandemic to end. (Read: Hey Moonshine Shares Music Inspirations, Story Behind Their Latest Single)

“We were conceived during the peak of the COVID-19 pandemic in 2020, so we weren’t able to organize the showcase festival physically and were naturally forced to organize it virtually,” Py said. 


AMS will give the spotlight to 28 musical acts in Southeast Asia with the presence of more than 30 delegates. “However, we do hope to organize it physically and rotate the host country each year after the pandemic is over,” Py added.

The upcoming festival is co-hosted by Fungjai, NYLON Thailand, and Bangkok Music City of Thailand; The Rest Is Noise PH from the Philippines; Steady State Records from Singapore; SRM Bookings & Services from Indonesia; City Roars Festival from Malaysia; Baramey Productions from Cambodia; and the Monsoon Music Festival and Swan Zoo from Vietnam. (Read: ‘Mang Jose’ The Movie to Premiere At The BIFAN Film Festival In South Korea)

It is co-presented by Malaysia’s Cultural Economy Development Agency (CENDANA), the Thailand Convention and Exhibition Bureau (TCEB), and US-based music distribution, publishing, and licensing company TuneCore.

More information will be announced soon on their official website. You may watch the teaser here.

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